It all began with a challenge.

Tired of drinking the old style beverage pre-mixed in a can, two friends challenged our inventor to come up with the technology for a fresher mixed drink. That’s when our inventor, Robert Fidler, began the creation of In-Can at his home in Hilo, Hawaii. With his invention complete, Robert knew he had stumbled upon something truly special. Eager to share his creation with the world, he assembled a dedicated team of like-minded individuals who shared his vision. Together, they embarked on a grassroots campaign, spreading the word about In-Can to friends, family and the local Hawaiian community.